Tuesday, November 11, 2008

Brita turns up the heat on their ads

Brita is pushing things with their new campaign. The copy says "last year 16 million gallons of oil were consumed to make plastic water bottles."

I don't think many people make the link between the stunning amount of bottled water and use of oil. The Pacific Institute calculated that it takes 3.264 fl oz. of petroleum to make the average plastic bottle.

The math...
17 mil BBL / 28 bil bottles = 0.000607 BBL/bottle
1 BBL = 42 gal
0.000607 BBL/bottle * 42 gal/BBL = 0.0255 gal/bottle
1 gal = 128 fl oz
0.0255 gal/bottle * 128 fl oz/gal = 3.264 fl oz/bottle
More info on that math here.

Buy a bottle that you can use over and over and over here. Or get one with our messaging on it here.

Better yet, buy a whole-house water filter by Brita here.