Amazon Fights Clamshells

Monday shortie: we all hate those insipid plastic "clamshells" entombing many of our, mainly electronic, purchases - well Amazon says that they want to reduce it for several reasons, one of them environmental.

Intended mainly as a way to keep theiving shoppers from pocketing tiny valuable items from store shelves - and inadvertently causing major frustration on the consumer that's trying to open the package w/o destroying the item itself (what do they care - they already have your $$$) - well, the lat time it checked, Amazon didn't have store shelves and it has put the word to its suppliers to nix the clams.

Nice name for a campaign, "NIX THE CLAMS!" (they are actually calling it the Anti-"wrap rage" campaign), and reportedly, Fisher-Price, and Mattel are already on board - read about it here.

Happy Monday!