Collective creativity

I listened to an HBR podcast a few days ago that made me think of our Rise Above Plastics campaign. The podcast is an interview with Ed Catmull, the President of Pixar. He talks about managing and honing a collective creative force... which is what I see when I look at Surfrider Foundation in general, and more specifically, what I see when I look at Rise Above Plastics.

Check that podcast out here

An activist, Ximena Waissbluth, has given the single-use plastics equivalent of an Inconvenient Truth to almost 100 audiences.

Rachel Dorfman, an intern for Surfrider, came up with a ban-in-a-box including some key elements for moving forward at a regional level on single-use plastics bans.

Elizabeth Wiles, another activist, went on the road with Jack Johnson and brought the idea of Rise Above Plastics to tens of thousands of people.

The Rise Above Plastics blog has been re-invigorated with a cadre of six new authors, each bringing a fresh perspective to this issue.

The point is that this idea, the idea of helping people rise above single-use plastics, is owned by many people. Further, many people are shaping and growing the idea. That's an excellent characteristic to have. It's why Wikipedia is so successful. It's why Surfrider keeps growing organically all over the globe.